Facebook Live – Why Not?

By: Christina Welty, MA

Facebook Live has been around for a couple years, but it’s definitely gaining popularity.  Whether you have a personal business selling makeup or clothes or you are a leader of an association or company, it’s a great way to encourage new followers and gain excitement for your product or service.  When the Southeastern Conference of Dental Laboratories (SCDL) suggested we do a Facebook Live video, I had to do some research!

Before getting started, what is Facebook Live? Simply put, it’s a way to stream a live video through your personal or business page on Facebook. It’s a great way to connect instantly with your audience, build your network and tell your story – your way. Another perk, especially for organizations on a budget, is that it’s free! 

Thrift Shopping Ideas for Associations

By: Danielle Jessup, CMP

You hear people say all the time that we, as a society, are being inundated with information.  If so much information is out there, why not find a way to reuse it?  Some people say thrifting can be overwhelming, however, I will break down a few ways you can use these resources available at your fingertips to help save you time and money. Let’s go thrifting for content!

Under Creative and Overwhelmed

By: Shelly Joines

Earlier this year I was planning a wedding and wrote on how similar it can be to your next large meeting in terms of branding and marketing through social media. This blog shares those previous tips of unique and consistent ways to get started if you’re feeling under creative and overwhelmed.

But now that I have that massive event under my belt, I’m on the other side of the tunnel and looking back it doesn’t seem so hard. In fact, I’ve learned about several other ways to incorporate social media and how to keep guests connected during the event! As always, I’m sharing low cost solutions with non-profits in mind.

Ignite That Spark in Your Members

Ignite That Spark in Your Members: Resources For Using Technology to Engage Association Members

By: John Ricco, CAE

The Pareto Principal. You may not know exactly what it is, but you experience it all the time.  Better known as the 80/20 rule, the Pareto Principal suggests that 20 percent of your members probably do 80 percent of the work.  So how do you lighten the burden for the overextended 20% and at the same time create meaningful involvement for others?